You searched for: "*"

The results has been filter on Authors containing A. Marvin Roscoe (Jr.).
ANA has found 1 results for you, in 166 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Case studies

Strategies for management use and system survival for marketing information systems

This paper describes the evolution from a longitudinal consumer panel to the planned development of an integrated Marketing Management Information System. AT&T's ten years experience with centrally developed marketing information systems is...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: A. Marvin Roscoe (Jr.), Jagdish N. Sheth
June 15, 1977
×

Citation

Roscoe (Jr.) and Sheth (1977a, June 15). Strategies for management use and system survival for marketing information systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategies-for-management-use-and-system-survival-for-marketing-information-systems